![]() “It is not cool to publicly shame a woman who paved the way. “It was really hard to see the way he was treating Marlena from makeup geek, I did not like that,” said Tati. This is absurd & I’d love to get in a room together to show you the non-bias outline I’ve already made on this subject that documents all sides,” he said at the time. “This woman knows nothing about the industry other than blaming her bad business decisions and personal issues on influencers. James lashed out on Twitter, pissed off because he had a similar idea. It all started when Marlena announced a project with Netflix that would go behind the scenes in the beauty industry. In her new video, Tati reveals that she did have a falling out with James once before, when he got into a feud with Makeup Geek founder Marlena Stell. Late September 2018: James Feuds With Makeup Geek Founder Marlena Stell For a full history of their friendship and feud, scroll through the gallery below. She said they met up and forgave each other, and that she will “always love” the younger YouTuber. Allowing myself to be gaslit into making that video is one of the biggest regrets of my life.”ĭespite all of the drama, Tati and James’ friendship came out stronger on the other side. “It’s also my opinion that Jeffree and Shane needed James marginalized and out of the way for their November launch of the Conspiracy palette, along with Shane’s merch. “Neither of them were happy with standing in his shadow on YouTube anymore,” she continued. ![]() “Jeffree resented that so much of his business was centered around his biggest rival, and Shane did not like that James wanted to make a documentary.” “It’s now my opinion that both Jeffree and Shane were bitterly jealous of James Charles’ success,” she said. In her June 2020 video, Tati explained that she believes this type of success was exactly the reason Jeffree convinced Tati James was a villain and encouraged her to make the video “exposing him” in the first place. YouTube Is Full of Scandals, Y’all - See the Biggest Controversies on the Platform Jeffree congratulated her publicly for each million while regaining his own title of the most followed beauty YouTuber, which he previously lost to James. Meanwhile, Tati went from over 5 million to over 9 million. By the following Monday, James had gone from around 17 million followers to just under 14 million. James lost a million followers, and Tati gained a million, in the first 24 hours after Tati accused James of betraying her by supporting another vitamin brand and preying on younger men in her “Bye Sister” video, which became the biggest follower loss ever at the time. Let’s go back to the beginning and check out a timeline of James and Tati’s friendship and ongoing drama. Things only got crazier when Tati apologized and blamed Jeffree Star and Shane Dawson for “manipulating her” into making it in a new video on June 30, 2020. Tati Westbrook sent fans (and Twitter) into a frenzy when she posted a 43-minute video titled “Bye Sister” all about why she ended her friendship with James Charles, despite being close for many years, on May 10, 2019. The drama never ends in the YouTube beauty community.
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